Demos
Mr Freeze ice lollies are celebrating their 50th anniversary in 2024! To mark the occasion, Mr Freeze is switching to FreezeStyle mode. The iconic brand for all generations is reaffirming its STREET and POP culture with a fresh new look! Mr. Freeze is adopting a new design with a revamped logo and packaging for a fresher, more fun and colorful graphic approach. Rediscover Mr. Freeze through a major communication campaign including a video advertisement broadcast on TV replay platforms such as Myft1 and 6play during programs popular with families, such as Ninja Warrior, Koh-Lanta and The Voice.
The Range
The go-to brand for refreshing products for children is available in a variety of flavors and sizes to meet all expectations. The product is enjoying growing success with tens of millions of units sold each year. Practical and economical, Mr Freeze brings above all a lot of happiness to its consumers thanks to its delicious flavors and unique recipe.
It is available frozen and ready to eat from traditional retailers (bakeries, grocery stores, kiosks, ice cream parlors, etc.), which sell it by the piece.
It is also available in liquid form in family-size boxes, intended to be frozen at home, for sale in large and medium-sized stores (hypermarkets, supermarkets).
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